News and Analysis

Let's Get Phygital in 2025 StreetFight

Let’s Get Phygital in 2025

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Phygital is hardly a new word. The term was first coined in 2007 by Chris Weil, former chairman and CEO of Momentum Worldwide. Like many concepts, many marketing professionals take credit for coming up with the term, but ownership doesn’t matter here. What’s meaningful is that the term is having a huge resurgence — almost […]

TikTok & the Future of Social Media Marketing

TikTok & the Future of Social Media Marketing

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As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an […]

Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives

Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives

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As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For […]

Commentary

The Fastest-Growing Gyms Rely on Customer Intelligence to Win—Here’s How Street Fight

The Fastest-Growing Gyms Rely on Customer Intelligence to Win

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The beginning of the year is a big moment for gyms, with some reporting more than a quarter of their annual signups in January alone. But keeping those customers is a different story. With the FTC’s new click-to-cancel rule making it easier than ever to cancel gym memberships, gyms must rely on deep customer intelligence […]

2025 Marketing: Trends That Will Redefine Success Street Fight

2025 Marketing: Trends That Will Redefine Success

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As 2025 begins, rapid advancements in AI and evolving consumer expectations are reshaping marketing. Gartner predicts that 30% of outbound email messages from large organizations will soon be synthetically generated. For marketers, the challenge lies in embracing these changes while keeping the customer at the center. Here are some of the trends I believe will […]

Adapting PR as Your Target Audience Evolves Street Fight

Continuously Adapting as Your Target Audience Evolves

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PR professionals establish their clients’ campaigns on proven strategies, but they also adapt those strategies as campaigns unfold to make sure they are performing optimally. One factor that can significantly impact how they adapt strategies is the evolution of the client’s perfect target audience. Identifying the perfect target audience is one of the earliest steps […]

Latest Posts

Let's Get Phygital in 2025 StreetFight

Let’s Get Phygital in 2025

Share this:

Phygital is hardly a new word. The term was first coined in 2007 by Chris Weil, former chairman and CEO of Momentum Worldwide. Like many concepts, many marketing professionals take credit for coming up with the term, but ownership doesn’t matter here. What’s meaningful is that the term is having a huge resurgence — almost […]

TikTok & the Future of Social Media Marketing

TikTok & the Future of Social Media Marketing

Share this:

As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an […]

Scaling MULO Social Media Management Street Fight

Scaling MULO Social Media Management

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Managing social media for franchises presents a lucrative opportunity for agencies and franchise brand managers. However, scaling and maintaining consistency across multiple locations can seem daunting. Fortunately, the right tools and strategies can simplify the management of franchise social media accounts, ensuring consistency and local customization. The Challenges of Franchise Social Media Management Businesses face […]

Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives

Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives

Share this:

As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For […]

Kevel and Vantage Partner to Scale Retail Media Operations Street Fight

Kevel and Vantage Partner to Scale Retail Media

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Kevel, the leading provider of API-based ad-serving technology, announced it had partnered with Vantage, the Orchestration Layer for Retail Media™, to streamline operations and empower retailers to create high-performing media networks. Kevel is known for its highly customizable ad-serving technology, which allows retailers to build and manage bespoke retail media networks powered by first-party data. […]

The Fastest-Growing Gyms Rely on Customer Intelligence to Win—Here’s How Street Fight

The Fastest-Growing Gyms Rely on Customer Intelligence to Win

Share this:

The beginning of the year is a big moment for gyms, with some reporting more than a quarter of their annual signups in January alone. But keeping those customers is a different story. With the FTC’s new click-to-cancel rule making it easier than ever to cancel gym memberships, gyms must rely on deep customer intelligence […]

Retail Media Predictions from Drew Cashmore: Farewell to Complexity!

Retail Media Predictions from Drew Cashmore: Farewell to Complexity!

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The only phrase you may have heard as much as “AI” this year is “retail media.” MULO (multi-location) brands and online advertisers are rapidly realizing that marketing to consumers in-store is a great way to capture share of wallet. In addition, brands are launching their own retail networks and generating revenue by making that space […]

Marketing Facts & Predictions for the Super Bowl Street FIght

Marketing Facts & Predictions for the Big Game

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We still don’t know who will play in the Super Bowl on February 9th, but we already know some major advertisers taking the field. As usual, it’s an eclectic mix of CPG brands, tech companies, and service businesses, with a tiny team of MULO (multi-location) brands thrown in. And, even if brands don’t spend the […]

2025 Marketing: Trends That Will Redefine Success Street Fight

2025 Marketing: Trends That Will Redefine Success

Share this:

As 2025 begins, rapid advancements in AI and evolving consumer expectations are reshaping marketing. Gartner predicts that 30% of outbound email messages from large organizations will soon be synthetically generated. For marketers, the challenge lies in embracing these changes while keeping the customer at the center. Here are some of the trends I believe will […]

Adapting PR as Your Target Audience Evolves Street Fight

Continuously Adapting as Your Target Audience Evolves

Share this:

PR professionals establish their clients’ campaigns on proven strategies, but they also adapt those strategies as campaigns unfold to make sure they are performing optimally. One factor that can significantly impact how they adapt strategies is the evolution of the client’s perfect target audience. Identifying the perfect target audience is one of the earliest steps […]